How to sell anything online : the ultimate marketing playbook to grow your online business
(eBook)
Author
Published
Melbourne, Victoria : John Wiley & Sons Australia, 2024.
Format
eBook
ISBN
1394270828, 1394270836, 9781394270828, 9781394270835
Physical Desc
1 online resource
Status
Description
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Language
English
Notes
Description
"When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick"--Amazon.com.
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Citations
APA Citation, 7th Edition (style guide)
Sarkar, A. (2024). How to sell anything online: the ultimate marketing playbook to grow your online business . John Wiley & Sons Australia.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sarkar, Anaita. 2024. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business. John Wiley & Sons Australia.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sarkar, Anaita. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business John Wiley & Sons Australia, 2024.
MLA Citation, 9th Edition (style guide)Sarkar, Anaita. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business John Wiley & Sons Australia, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
05d83ea1-5e2b-1ecd-4464-1c5fe5cee71f-eng
Grouping Information
| Grouped Work ID | 05d83ea1-5e2b-1ecd-4464-1c5fe5cee71f-eng |
|---|---|
| Full title | how to sell anything online the ultimate marketing playbook to grow your online business |
| Author | sarkar anaita |
| Grouping Category | book |
| Last Update | 2024-09-06 16:16:44PM |
| Last Indexed | 2024-09-18 02:34:21AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 8, 2024 |
| Last Used | Sep 17, 2024 |
Marc Record
| First Detected | Sep 05, 2024 04:11:11 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:16:45 PM |
MARC Record
| LEADER | 05290cam a22004697i 4500 | ||
|---|---|---|---|
| 001 | on1450167929 | ||
| 003 | OCoLC | ||
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| 245 | 1 | 0 | |a How to sell anything online :|b the ultimate marketing playbook to grow your online business /|c Anaita Sarkar. |
| 264 | 1 | |a Melbourne, Victoria :|b John Wiley & Sons Australia,|c 2024. | |
| 300 | |a 1 online resource | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
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| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- About the author -- Acknowledgements -- How to use this book -- Part I: The 5 core pillars of business -- Part II: Understanding the marketing funnel -- Part III: The secret sauce -- Part IV: The magic bucket -- Part V: What's next? -- Introduction -- From employee to business owner -- My seven business beliefs -- 1. Be everywhere, all at once, at any given point in time, in the cheapest way possible -- 2. There are no magic spells -- 3. Don't work for every sale -- 4. Build relationships -- 5. Stop giving a fuck -- 6. Have a brag book | |
| 505 | 8 | |a 7. Be delusional -- A business is easy to start, but difficult to grow -- Part I The 5 core pillars of business -- Chapter 1 Craft a distinct competitive advantage -- Peter Alexander: The sleepwear king -- Go-To Skincare: founder-driven following -- Hero Packaging: Making sustainability fun -- Chapter 2 Master your cashflow -- How it should work -- Set cash aside daily -- Put the cash into a high-interest bank account -- Chapter 3 The power of protectable IP -- Chapter 4 Build your digital assets -- Chapter 5 Consistency will win the game -- The rule of 1000 | |
| 505 | 8 | |a Part II Understanding the marketing funnel -- Stage 1: Capturing your cold audience in the TOFU -- Chapter 6 TOFU strategy #1: Facebook (Meta) ads -- The structure of Meta ads -- Campaign level: The objective -- Campaign level: The budget -- Ad set level: Interest-based targeting -- Creating the ad -- Ad copy for TOFU campaigns -- Advantage plus (ADV+) campaigns -- Why do you need two TOFU Meta campaigns? -- Chapter 7 TOFU strategy #2: Influencer marketing -- How much should you pay for an influencer? -- Understanding the add-on fees -- How to find the right influencers -- Influencer strategies | |
| 505 | 8 | |a Chapter 8 TOFU strategy #3: Digital PR -- How to get PR for your brand -- Linkby as a DIY tool -- HARO: Help a Reporter Out -- Engaging a PR agency -- Winning awards -- Chapter 9 TOFU strategy #4: Brand collaborations -- Types of brand collaborations -- Product co-creation -- Not-for-profit -- Sponsorship -- Cross-promotion bundle -- Chapter 10 TOFU strategy #5: TikTok -- Hack your algorithm -- Have a business account, not a creator account -- Watch TikTok intentionally -- Think like a creator, not like a business -- 1. It's all about the hook -- 2. Take note of the trends -- 3. Edit with CapCut | |
| 505 | 8 | |a Always have a list -- Film B-roll content (and make it a habit) -- Think of ONE story to share per day -- Use the BE SEEN framework -- Behind the scenes (BTS) -- Enemy -- Storytelling -- Expertise -- Experience -- Newsjacking -- Chapter 11 TOFU strategy #6: TikTok ads -- 10x your followers and engagement -- Objective -- Budget -- Audience -- Optimisation goal -- Ad creation -- Chapter 12 TOFU strategy #7: Instagram -- 1. Follow Instagram experts -- 2. Watch the trends -- 3. Focus on high-quality content (obviously!) -- Useful industry knowledge -- Storytelling | |
| 520 | |a "When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick"--Amazon.com. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 26, 2024). | ||
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 776 | 0 | 8 | |i Print version:|a Sarkar, Anaita.|t How to sell anything online.|d Melbourne, Victoria : John Wiley & Sons Australia, Ltd, 2024|z 9781394270811|w (OCoLC)1423686873 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |