What to ask : how to learn what customers need but don't tell you
(eAudiobook)
Author
Contributors
Perry, Rachel, narrator.
Published
[Place of publication not identified] : Ascent Audio, 2022.
Format
eAudiobook
Edition
[First edition].
ISBN
1663720134, 9781663720139
Physical Desc
1 online resource (1 audio file (04 hr., 52 min.))
Status
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Language
English
Notes
Participants/Performers
Read by Rachel Perry.
Description
Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we're missing. Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback-and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases
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Citations
APA Citation, 7th Edition (style guide)
Olson, A. B., & Perry, R. (2022). What to ask: how to learn what customers need but don't tell you ([First edition].). Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Olson, Andrea Belk, 1976- and Rachel, Perry. 2022. What to Ask: How to Learn What Customers Need but Don't Tell You. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Olson, Andrea Belk, 1976- and Rachel, Perry. What to Ask: How to Learn What Customers Need but Don't Tell You Ascent Audio, 2022.
MLA Citation, 9th Edition (style guide)Olson, Andrea Belk, and Rachel Perry. What to Ask: How to Learn What Customers Need but Don't Tell You [First edition]., Ascent Audio, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
ecbdf928-ec72-cde0-39d3-c182992de62b-eng
Grouping Information
| Grouped Work ID | ecbdf928-ec72-cde0-39d3-c182992de62b-eng |
|---|---|
| Full title | what to ask how to learn what customers need but don t tell you |
| Author | olson andrea belk |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-21 04:50:33AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 5, 2024 |
| Last Used | Sep 19, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:07:34 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:53:18 PM |
MARC Record
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| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed July 12, 2022). | |
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