What Your Customer Wants and Can't Tell You
(eAudiobook)
Author
Contributors
Perry, Rachel, narrator.
O'Reilly for Higher Education (Firm), distributor.
Safari, an O'Reilly Media Company.
O'Reilly for Higher Education (Firm), distributor.
Safari, an O'Reilly Media Company.
Published
Ascent Audio, 2021.
Format
eAudiobook
Edition
1st edition.
ISBN
1663712190, 9781663712196
Physical Desc
1 online resource (29569 pages)
Status
Description
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Subjects
LC Subjects
More Details
Language
English
UPC
9781663712196
Notes
Description
Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy-and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader-and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
Issuing Body
Made available through: Safari, an O'Reilly Media Company.
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Citations
APA Citation, 7th Edition (style guide)
Palmer, M., & Perry, R. (2021). What Your Customer Wants and Can't Tell You (1st edition.). Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Palmer, Melina and Rachel, Perry. 2021. What Your Customer Wants and Can't Tell You. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Palmer, Melina and Rachel, Perry. What Your Customer Wants and Can't Tell You Ascent Audio, 2021.
MLA Citation, 9th Edition (style guide)Palmer, Melina,, and Rachel Perry. What Your Customer Wants and Can't Tell You 1st edition., Ascent Audio, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7e6fa3eb-44e8-165f-905b-58cd5117c0f7-eng
Grouping Information
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Grouping Category | book |
Last Update | 2024-09-06 16:31:08PM |
Last Indexed | 2024-09-21 03:46:00AM |
Marc Record
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Last File Modification Time | Sep 06, 2024 04:42:54 PM |
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542 | |f Copyright © Ascent Audio | ||
550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
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