Buyer Personas
(eAudiobook)
Author
Contributors
Ward, Pam, narrator.
O'Reilly for Higher Education (Firm), distributor.
Safari, an O'Reilly Media Company.
O'Reilly for Higher Education (Firm), distributor.
Safari, an O'Reilly Media Company.
Published
Ascent Audio, 2019.
Format
eAudiobook
Edition
1st edition.
ISBN
1469076845, 9781469076843
Physical Desc
1 online resource (25368 pages)
Status
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Language
English
UPC
9781469076843
Notes
Description
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.
Issuing Body
Made available through: Safari, an O'Reilly Media Company.
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Citations
APA Citation, 7th Edition (style guide)
Revella, A., & Ward, P. (2019). Buyer Personas (1st edition.). Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Revella, Adele and Pam, Ward. 2019. Buyer Personas. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Revella, Adele and Pam, Ward. Buyer Personas Ascent Audio, 2019.
MLA Citation, 9th Edition (style guide)Revella, Adele,, and Pam Ward. Buyer Personas 1st edition., Ascent Audio, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
4558422d-3a00-fb84-28cc-1b46820db28f-eng
Grouping Information
Grouped Work ID | 4558422d-3a00-fb84-28cc-1b46820db28f-eng |
---|---|
Full title | buyer personas |
Author | revella adele |
Grouping Category | book |
Last Update | 2024-09-06 16:31:08PM |
Last Indexed | 2024-09-21 03:12:14AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Aug 31, 2024 |
Last Used | Sep 17, 2024 |
Marc Record
First Detected | Jul 29, 2024 04:06:46 PM |
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Last File Modification Time | Sep 06, 2024 04:42:51 PM |
MARC Record
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520 | |a Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes. | ||
542 | |f Copyright © Ascent Audio | ||
550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
588 | 0 | |a Online resource; Title from title page (viewed November 12, 2019). | |
650 | 0 | |a Consumer behavior.|0 http://id.loc.gov/authorities/subjects/sh87006429 | |
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650 | 0 | |a Marketing|x Management.|0 http://id.loc.gov/authorities/subjects/sh85081339 | |
700 | 1 | |a Ward, Pam,|e narrator. | |
710 | 2 | |a O'Reilly for Higher Education (Firm),|e distributor.|0 http://id.loc.gov/authorities/names/no2019072472 | |
710 | 2 | |a Safari, an O'Reilly Media Company. | |
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