Introduction to social media marketing : a guide for absolute beginners
(eBook)
Author
Published
Wheaton, Illinois : Apress, [2017].
Format
eBook
ISBN
1484228537, 1484228545, 9781484228531, 9781484228548
Physical Desc
1 online resource (xii, 152 pages) : illustrations (some color)
Status
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More Details
Language
English
UPC
9781484228531, 10.1007/978-1-4842-2854-8
Notes
Bibliography
Includes bibliographical references and index.
Description
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
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Citations
APA Citation, 7th Edition (style guide)
Kelsey, T. (2017). Introduction to social media marketing: a guide for absolute beginners . Apress.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kelsey, Todd. 2017. Introduction to Social Media Marketing: A Guide for Absolute Beginners. Apress.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kelsey, Todd. Introduction to Social Media Marketing: A Guide for Absolute Beginners Apress, 2017.
MLA Citation, 9th Edition (style guide)Kelsey, Todd. Introduction to Social Media Marketing: A Guide for Absolute Beginners Apress, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
55ef8746-156f-4f3e-ccee-6843deeadb1f-eng
Grouping Information
| Grouped Work ID | 55ef8746-156f-4f3e-ccee-6843deeadb1f-eng |
|---|---|
| Full title | introduction to social media marketing a guide for absolute beginners |
| Author | kelsey todd |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-18 09:48:16AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 4, 2024 |
| Last Used | Sep 19, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:03:02 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:37:54 PM |
MARC Record
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| 100 | 1 | |a Kelsey, Todd,|e author.|0 http://id.loc.gov/authorities/names/n2002010669 | |
| 245 | 1 | 0 | |a Introduction to social media marketing :|b a guide for absolute beginners /|c Todd Kelsey. |
| 264 | 1 | |a Wheaton, Illinois :|b Apress,|c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xii, 152 pages) :|b illustrations (some color) | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 347 | |a text file|b PDF|2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The basics of having fun and building skills -- Skillbox : content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics. | |
| 520 | |a Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. | ||
| 588 | 0 | |a Online resource, title from PDF title page (EBSCO, viewed June 27, 2017). | |
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Online social networks|x Economic aspects. | |
| 650 | 0 | |a Social media|x Economic aspects. | |
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| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Print version:|a Kelsey, Todd.|t Introduction to social media marketing.|d Wheaton, Illinois : Apress, [2017]|z 9781484228531|w (DLC) 2017945370|w (OCoLC)987282423 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |