Introduction to search engine optimization : a guide for absolute beginners
(eBook)
Author
Published
Wheaton, Illinois : Apress, [2017].
Format
eBook
ISBN
1484228502, 1484228510, 9781484228500, 9781484228517
Physical Desc
1 online resource
Status
Description
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Language
English
UPC
9781484228500, 10.1007/978-1-4842-2851-7
Notes
Bibliography
Includes bibliographical references and index.
Description
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn: Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console.
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Citations
APA Citation, 7th Edition (style guide)
Kelsey, T. (2017). Introduction to search engine optimization: a guide for absolute beginners . Apress.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kelsey, Todd. 2017. Introduction to Search Engine Optimization: A Guide for Absolute Beginners. Apress.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kelsey, Todd. Introduction to Search Engine Optimization: A Guide for Absolute Beginners Apress, 2017.
MLA Citation, 9th Edition (style guide)Kelsey, Todd. Introduction to Search Engine Optimization: A Guide for Absolute Beginners Apress, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
33f32629-763f-ab4e-9bb5-9132074bc906-eng
Grouping Information
| Grouped Work ID | 33f32629-763f-ab4e-9bb5-9132074bc906-eng |
|---|---|
| Full title | introduction to search engine optimization a guide for absolute beginners |
| Author | kelsey todd |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-18 06:48:19AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Aug 29, 2024 |
| Last Used | Sep 18, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:03:02 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:37:54 PM |
MARC Record
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| 100 | 1 | |a Kelsey, Todd,|e author.|0 http://id.loc.gov/authorities/names/n2002010669 | |
| 245 | 1 | 0 | |a Introduction to search engine optimization :|b a guide for absolute beginners /|c Todd Kelsey. |
| 264 | 1 | |a Wheaton, Illinois :|b Apress,|c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 347 | |a text file|b PDF|2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a About the Author; About the Technical Reviewer; Introduction; Chapter 1: Introduction; How Search Works for You; It All Comes Down to Quality Content; Not the Only Game in Town; YouTube; Bing (not Crosby); What's Next?; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Curation; Creation; Collaboration; Create a Google Account/Gmail Address; Content: Start a Blog (or Find One); Weekly Bloggery: What I Do in My Classes; Search Drill: Find a Blog; Content: Create a Free Web Site; Other Systems for Making Web Sites; Make/Edit a Video (or Find One). | |
| 505 | 8 | |a Editing on YouTubeGetting Going on YouTube; More Reading on Video Editing; Adjusting Digital Images; Taking Screenshots; Conclusion; Chapter 3: SEO Basics; SEO: Where's the Content Going?; Content SEO; Classic SEO: On-Page, Off-Page; Keywords and More Keywords: Can you Ever Have Too Many Keywords?; Example: SEO Steps for a New Web Site or Client; Activity: Meta Description; Conclusion; Chapter 4: Keyword Research; Understanding Keywords; Keyword Opportunities; Search Volume and Competition; Doing Basic Keyword Research; AdWords Keyword Planner; Trying the AdWords Keyword Planner. | |
| 505 | 8 | |a Activity: Research KeywordsMake a Keyword Target List; Make a Keyword/Topic List; Additional Resources; Conclusion; Chapter 5: Try SEO; Simple SEO: Blog Post; Blogger Overall Meta Description; Post-Level Description; Site-Level SEO: Google Sites; Activity: Site Title Optimization; Activity: Learn HTML the Easy Way; For Further Review; Conclusion; Chapter 6: Analyze How Things Are Going; Fun with SEO: Check Your SEO Rank!; Fun with SEO: Hunt for Duplicate Content!; Other Analysis: Analytics; Fun with Conversion Tracking in SEO; Set Up Google Analytics: Blogger, Google Sites. | |
| 505 | 8 | |a Setting Up a Google Analytics AccountCreate a New Property for Each New Web Site; Google Sites: Enter the Google Analytics Tracking ID; Fun with Analytics: Using Your Superpowers; Conclusion; Chapter 7: Explore Indexing and Webmaster Tools/Search Console; Fun With SEO: Check Indexing with Google; Explore Google Webmaster Tools/Search Console; Connecting Webmaster Tools/Search Console; News Flash: Checking Rank; Conclusion; Chapter 8: Keeping Up with Changes; Keep Up with Industry Resources and Blogs; Conclusion; Chapter 9: Exploring SEO Certification; HubSpot Certification; SEO Certification. | |
| 520 | |a Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn: Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console. | ||
| 588 | 0 | |a Online resource, title from PDF title page (EBSCO, viewed June 27, 2017). | |
| 650 | 0 | |a Web sites|x Ratings and rankings.|0 http://id.loc.gov/authorities/subjects/sh96011641 | |
| 650 | 0 | |a Web search engines.|0 http://id.loc.gov/authorities/subjects/sh97007463 | |
| 650 | 0 | |a Web sites|x Registration with search engines.|0 http://id.loc.gov/authorities/subjects/sh97006986 | |
| 650 | 0 | |a Internet searching.|0 http://id.loc.gov/authorities/subjects/sh98006428 | |
| 650 | 1 | 4 | |a Computer Science. |
| 650 | 2 | 4 | |a Big Data. |
| 650 | 2 | 4 | |a Online Marketing/Social Media. |
| 758 | |i has work:|a Introduction to search engine optimization (Text)|1 https://id.oclc.org/worldcat/entity/E39PCGyBfDCVfbgw6WGBrBy7d3|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|a Kelsey, Todd.|t Introduction to search engine optimization.|d Wheaton, Illinois : Apress, [2017]|z 9781484228500|z 1484228502|w (OCoLC)987282422 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |