Job searching with social media for dummies
(eBook)

At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Preparing for Your Job Search; Chapter 1: The Lowdown on Social Media for Job Hunters; Discovering Why Managing Your Online Presence Is Important; Getting Ready to Start Your Search; Standing Out with a Personal Brand; Putting Your Résumé Online; Expanding Your Online Presence; Going Proactive, the Social Media Way; Chapter 2: Setting Yourself Up for a Successful Job Search; Developing Achievable Goals for Your Job Search.

Setting Up a Home Office for Your New "Job"Managing Your Time in a Way That's Right for You; Taking Advantage of Some Tools to Organize Your Search; Staying Motivated throughout Your Job Search; Chapter 3: Reviewing the Essentials of Online Networking; Making Connections through In-Person and Online Networking; Looking at The Do's and Don'ts of Online Networking; Taking Advantage of Your Connections' Connections; Keeping a List of Online Networks You've Joined; Remaining Active in Your Network Even after You Land a Job; Part II: Marketing Yourself with a Personal Brand.

Chapter 4: Personal Branding 101Discovering What Your Personal Brand Is and Why It's Essential; Understanding How Social Media Affects Your Brand; Discovering the Elements of a Personal Brand; Getting to Know Who You Really Are; Looking at Your Market; Gathering Feedback for an Outside Perspective; Chapter 5: Crafting Keywords, Value Statements, and More; Conducting Keyword Research to Capture Attention; Putting Together the Value Statement; Transferring Your Value Statement to Social Networks; Creating a Professional E-mail Address and Username.

Chapter 6: Blogging Your Way to a Job InterviewDeveloping Your Content Strategy; Blogging as the Expert on Your Own Site; Scoring a Guest-Blogger Gig; Chapter 7: Facing Your Online Reputation; Reviewing Your Online Reputation; Using a Paid Reputation Service; Improving Your Reputation and Increasing Your Visibility; Monitoring Your Reputation; Part III: Crafting Web Résumés with LinkedIn, Video, and More; Chapter 8: Updating Your Résumé for an Online Audience; Understanding the Real Function of a Hard-Copy Résumé; Grasping the Benefits of Online Résumés; Customizing Your Online Résumé

Generating a Plain-Text RésuméLooking at Tools That Make Your Résumé Sparkle; Embracing the Modern Recommendation; Chapter 9: Using LinkedIn to Put Your Best Profile Forward; Understanding Why LinkedIn Is So Important; Surveying the Elements of a Winning Profile; Getting Your Profile in Tiptop Shape; Examining and Expanding Your Network; Discovering Secret Ninja Moves for Your LinkedIn Profile; Exploring Other LinkedIn Features; Chapter 10: Producing a Compelling Video Résumé; Video Résumés 101; Presenting the Chief Components of a Good Video Résumé; Ensuring Your Video Résumé Stands Out.