Marketing in the age of Google : your online strategy is your business strategy
(eBook)
Author
Published
Hoboken, N.J. : John Wiley & Sons, ©2010.
Format
eBook
ISBN
0470622598, 1118342992, 1282687522, 9780470622599, 9781118342992, 9781282687523
Physical Desc
1 online resource (xiv, 242 pages) : illustrations
Status
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More Details
Language
English
UPC
9786612687525
Notes
Bibliography
Includes bibliographical references and index.
Description
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings -- the unpaid results that receive 86% of searcher clicks."--Resource description page.
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Citations
APA Citation, 7th Edition (style guide)
Fox, V. (2010). Marketing in the age of Google: your online strategy is your business strategy . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fox, Vanessa, 1972-. 2010. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fox, Vanessa, 1972-. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy John Wiley & Sons, 2010.
MLA Citation, 9th Edition (style guide)Fox, Vanessa. Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy John Wiley & Sons, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
80936bfa-5e55-a0f3-015c-abf284ada0c2-eng
Grouping Information
| Grouped Work ID | 80936bfa-5e55-a0f3-015c-abf284ada0c2-eng |
|---|---|
| Full title | marketing in the age of google your online strategy is your business strategy |
| Author | fox vanessa |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-18 13:43:43PM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Aug 23, 2024 |
| Last Used | Sep 19, 2024 |
Marc Record
| First Detected | Jul 29, 2024 03:57:44 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:33:38 PM |
MARC Record
| LEADER | 03812cam a2200493 a 4500 | ||
|---|---|---|---|
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| 100 | 1 | |a Fox, Vanessa,|d 1972-|1 https://id.oclc.org/worldcat/entity/E39PBJfGRKPVbPkqBDw3GdbTpP|0 http://id.loc.gov/authorities/names/n2009072881 | |
| 245 | 1 | 0 | |a Marketing in the age of Google :|b your online strategy is your business strategy /|c Vanessa Fox. |
| 260 | |a Hoboken, N.J. :|b John Wiley & Sons,|c ©2010. | ||
| 300 | |a 1 online resource (xiv, 242 pages) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. | |
| 520 | |a "In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings -- the unpaid results that receive 86% of searcher clicks."--Resource description page. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Internet searching.|0 http://id.loc.gov/authorities/subjects/sh98006428 | |
| 650 | 0 | |a Web search engines.|0 http://id.loc.gov/authorities/subjects/sh97007463 | |
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| 776 | 0 | 8 | |i Print version:|a Fox, Vanessa, 1972-|t Marketing in the age of Google.|d Hoboken, N.J. : John Wiley & Sons, ©2010|z 9780470537190|w (DLC) 2009047256|w (OCoLC)435422400 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |