Content strategy for the web
(eBook)
Author
Published
Berkeley, Calif. : New Riders, 2009, ©2010.
Format
eBook
ISBN
0321648749, 8131749991, 9780321648747, 9788131749999
Physical Desc
1 online resource (xi, 176 pages) : illustrations
Status
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More Details
Language
English
Notes
General Note
Includes index.
Description
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
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Citations
APA Citation, 7th Edition (style guide)
Halvorson, K. (20092010). Content strategy for the web . New Riders.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Halvorson, Kristina. 20092010. Content Strategy for the Web. New Riders.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Halvorson, Kristina. Content Strategy for the Web New Riders, 20092010.
MLA Citation, 9th Edition (style guide)Halvorson, Kristina. Content Strategy for the Web New Riders, 20092010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
ec75fa43-54b8-ce52-d136-d8ecaae7d2fb-eng
Grouping Information
Grouped Work ID | ec75fa43-54b8-ce52-d136-d8ecaae7d2fb-eng |
---|---|
Full title | content strategy for the web |
Author | halvorson kristina |
Grouping Category | book |
Last Update | 2024-09-06 16:31:08PM |
Last Indexed | 2024-09-14 04:23:00AM |
Book Cover Information
Image Source | default |
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First Loaded | Sep 3, 2024 |
Last Used | Sep 19, 2024 |
Marc Record
First Detected | Jul 29, 2024 03:57:20 PM |
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Last File Modification Time | Sep 06, 2024 04:33:06 PM |
MARC Record
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100 | 1 | |a Halvorson, Kristina. | |
245 | 1 | 0 | |a Content strategy for the web /|c by Kristina Halvorson. |
260 | |a Berkeley, Calif. :|b New Riders,|c 2009, ©2010. | ||
300 | |a 1 online resource (xi, 176 pages) :|b illustrations | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 rdacarrier | ||
347 | |a text file | ||
490 | 1 | |a Voices that matter | |
500 | |a Includes index. | ||
520 | |a If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Web site development.|0 http://id.loc.gov/authorities/subjects/sh98004795 | |
650 | 0 | |a Web site development|x Management. | |
776 | 1 | |z 9780321620064|z 0321620062 | |
830 | 0 | |a Voices that matter.|0 http://id.loc.gov/authorities/names/no2003011275 | |
856 | 4 | 0 | |u https://www.aclib.us/OReilly |