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"What is consciousness? How does it arise? And why does it exist? We take our experience of being in the world for granted. But the very existence of consciousness raises profound questions: Why would any collection of matter in the universe be conscious? How are we able to think about this? And why should we? In this wonderfully accessible book, Annaka Harris guides us through the evolving definitions, philosophies, and scientific findings that probe...
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Gifford lectures volume 2009
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"The "father of cognitive neuroscience" makes a powerful and provocative argument against today's common wisdom that our lives are wholly determined by physical processes we cannot control"--
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Kosslyn and Miller describe how the top and bottom parts of the brain work together, and introduce us to four modes of thought: Mover, Perceiver, Stimulator, and Adaptor. Learn to determine which mode best defines your dominant way of thinking, and learn practical applications for every aspect of your life.
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"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology,...
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Description
We are profoundly social creatures. Here, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. He argues that our need to reach out to and connect with others is a primary driver...
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"A book for learners of all ages containing the best and most updated advice on learning from neuroscience and cognitive psychology. Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it's boring and you're easily distracted? This book is for you. Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found...
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How do neurons turn into minds? How does physical "stuff". Atoms, molecules, chemicals, and cells- create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S....
12) Science of evil
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Experts investigate the psychological and neurobiological basis for evil. Using cutting-edge functional magnetic resonance imaging techniques, scientists attempt to isolate the mechanics of moral judgment by mapping patterns in neurological processes.
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"Being you is an unprecedented tour of consciousness thanks to new experimental evidence, much of which comes from Seth's own lab. His radical argument is that we do not perceive the world as it objectively is, but rather that we are prediction machines, constantly inventing our world and correcting our mistakes by the microsecond, and that we can now observe the biological mechanisms in the brain that accomplish this process of consciousness."--Provided...
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"The founder and director of the Thirty Million Words Initiative, Professor Dana Suskind, explains why the most important--and astoundingly simple--thing you can do for your child's future success in life is to talk to him or her, reveals the recent science behind this truth, and outlines precisely how parents can best put it into practice"--
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Super-charge your brain to gain a huge competitive edge in business and in life Future Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge - in business and in life. Designed to be implemented at the individual, team, or organisational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan...
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Boost your brain and gain an edge in everything you do. Smarter Sharper Thinking reveals how you can expand your brain's capability to think well under stress, to focus and get more out of your day, to be more creative and innovative, and to prepare you for future challenges. Utilising the latest neuro-scientific principles, Dr Jenny Brockis shows how you can increase your brain fitness by developing a habit-changing plan to get more done with less...
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A must-read for all scientists about a very simple computation method designed to simulate big-data neural processing. This book is inspired by the Calculus Ratiocinator idea of Gottfried Leibniz, which is that machine computation should be developed to simulate human cognitive processes, thus avoiding problematic subjective bias in analytic solutions to practical and scientific problems. The reduced error logistic regression (RELR) method is proposed...
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A neuroscientist's groundbreaking, science-driven plan for revitalizing, nourishing and rejuvenating your most essential asset--your brain. Your brain is the most essential organ in your body. The brain and spinal cord are intimately connected to every bodily system and organ, so when it is balanced everything in your body and mind will function more efficiently. It's vitally important to take proactive steps now, or you risk losing everything, including...
Description
Consciousness seems to be an enigmatic phenomenon: it is difficult to imagine how our perceptions of the world and our inner thoughts, sensations and feelings could be related to the immensely complicated biological organ we call the brain. This volume presents the thoughts of some of the leading philosophers and cognitive scientists who have recently participated in the discussion of the status of consciousness in science. The focus of inquiry is...
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