Make yourself accountable
Present your credentials and services accurately
Ensure your personal fitness to practice (maintain self-care)
Protect confidential information
Know your moral vulnerabilities
Identify your private agendas
Do not count the cost of integrity
Rectify missteps immediately
Stand your ground under pressure
Be vigilant for negative outcomes
Beware of the power of sex
Beware of the power of money
Beware of the power of prestige
Prevent the misuse of your work
Plan for illness, incapacity, and death
Honor human differences : all of them
Behave professionally at all times
Never undermine other people
Establish win-win solutions
Make sure you are competent
Encourage second opinions
Resolve conflicts flexibly
Avoid conflicts of interest
Do no make exaggerated claims
Delegate thoughtfully, monitor closely
Think twice about accepting gifts
Make conservative estimates
Attend to more than the bottom line
Protect vulnerable people
Give credit where credit is due
Make performance criteria explicit
Treat people equitably, not equally
Don't be complicit with unfairness
Balance gatekeeping with advocacy
Terminate services that cease to be helpful
Actively support professional regulation
Excel on the fundamentals
Do not settle for legal compliance
Study the ethics code of your profession
Distinguish ethics from morality
Investigate ethical concerns
Prevent ethical concerns from becoming ethical problems
Do not oversimplify ethical problems
Resolve ethical problems creatively
Employ a model of ethical decision making
Consult trustworthy colleagues.
