Getting naked: a business fable about shedding the three fears that sabotage client loyalty

Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty; CONTENTS; INTRODUCTION; The Fable; Part One: Theory; ENEMIES; ME; HORRIBLE PROMOTION; ACCELERATION; BAND-AIDS; Part Two: Practice; CONTACT; Q & A; BRASS TACKS; DISCOVERY; GASOLINE ON A FIRE; BACKLASH; DEBRIEF; MESSINESS; SHOW; TELL; RECOVERY; ANTICIPATION; REENTRY; ADVICE; Part Three: Research; EXPOSURE THERAPY; GIVE AWAY; CONSISTENCY; SPEED READING; DANGER; DIGESTION; COUNSEL; ENDURANCE; TEST RUN; HUMILITY; SWALLOWING MEDICINE; PREPARING THE WITNESS; Part Four: Testimony; TRIAL; OFFENSE.

NO HOLDS BARREDSUCKER PUNCH; DELIBERATION; CROSS-EXAMINATION; MAKING THE CASE; THE FIRST FEAR; THE SECOND FEAR; DECEPTION; FURTHER EXPLANATION; THE THIRD FEAR; DROPPING SHOES; GUT CHECK; ONWARD; The Model; THE ORIGINS OF GETTING NAKED; NAKED SERVICE DEFINED; SHEDDING THE THREE FEARS; BROADER APPLICATIONS OF NAKEDNESS; ACKNOWLEDGMENTS; ABOUT THE AUTHOR.