SEO warrior

Table of Contents; Preface; Who This Book Is For; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; We'd Like to Hear from You; Safari® Books Online; Acknowledgments; Chapter 1. The Big Picture; SEO Benefits; SERP Real Estate; Popular keywords; Niche keywords; The Trust Factor; The Golden Triangle; Lower Cost of Ownership; SEO Challenges; Competition; No Guarantees; Ranking Fluctuations; Time Factors; Organizational Structure; Big companies and organizations; Virtual teams; Large, complex sites; Small companies and individuals; The SEO Process; The Research Phase.

Business researchCompetitor analysis; Current state assessment; Keyword research; Output of the research phase; The Planning and Strategy Phase; Content strategy; Link-building strategy; Social media strategy; Search engine targeting strategy; SEM strategy; Technical strategy; Output of the planning and strategy phase; The Implementation Phase; Internal optimization; External optimization; Output of the implementation phase; The Monitoring Phase; Web spider activity; Website referrals; Search engine rankings; Website traffic; Conversions; Output of the monitoring phase; The Assessment Phase.

Output of the assessment phaseThe Maintenance Phase; Output of the maintenance phase; SEO Alternatives; Paid Ads (or Links); Traditional Marketing; Summary; Chapter 2. Search Engine Primer; Search Engines That Matter Today: Google; Yahoo!; Bing; Types of Search Engines and Web Directories; First-Tier Search Engines; Second-Tier Search Engines; Regional Search Engines; Topical (Vertical) Search Engines; Web Spider-Based Search Engines; Hybrid Search Engines; Meta Search Engines; Web Directories; Search Engine Anatomy; Spiders, Robots, Bots, and Crawlers; Search engine web page viewer.

The Search (or Query) InterfaceSearch Engine Indexing; Search Engine Rankings; Summary; Chapter 3. Website Essentials; Domain Name Options; Domain Name Namespaces; Generic top-level domains; Country code top-level domains; Country code second-level domains; Buying Domain Names; Domain name size; Keyword-rich domain names; Nonsensical domain names; Domain registration period; Tapping into expired domain names; Buying existing domains; Utilizing the unsolicited approach; Domain name resellers; Parking domains; Transferring domains; Renewing domains; Hosting Options; Choosing Platforms.

Operating systemsWeb and application servers; Selecting database servers; Selecting the development platform; Hosting Types; Free hosting; Shared hosting; Dedicated server hosting; Collocation hosting; Comanaged and managed hosting; Internal hosting; Custom Site Design or Third-Party Software; Employing Custom Development; Benefits of custom development; Disadvantages of custom development; Site page layouts; SEO-friendly site layout; Building a dynamic site skeleton; Dealing with dynamic links; Utilizing Free or Paid Software; Advantages of using third-party software.