Melina Palmer
Author
Description
Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy-and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical...
Author
Description
Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to "get on the train", and managers don't...
Author
Description
Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. Boost your profits with an expert. Instructor of applied...